There are lots of reasons why you should at least consider having a website, and a few of them are set out below to spark ideas for you. Mostly they provide a more cost-effective way of communicating, and widen your horizons to a global community

To Use Email
Most people get connected to be able to send and receive Email. With email you can send an electronic note or letter to someone at 9.00 am and get a reply by 9.30 the same day.

Sending an email takes only seconds.
You can send the same email letter to say, 100 customers, for less than the cost of one ordinary letter, its totally free, all you need is a Internet connection.

To Generate Awareness
The next most important reason is probably that a website of your own will promote your organisation 24 hours every day, seven days each week, and to the whole world.

Nothing else offers this flexibility.

If your business relies on the acquisition or distribution of information, you can't afford not to be online.

Just imagine, one price change on the website and the whole world can see it, instantly. No reprinting and distribution of expensive catalogues.

To Improve Communication
Some of the larger businesses use a website to keep employees such as sales representatives around the country, or even around the world in touch with head office.

As teleworking grows, this is likely to become increasingly important.

To Receive Information
You might also want to get connected so that you can receive information from the Internet.

To Improve Competitive Advantage
One of the reasons that small businesses go online is that a well designed website for even a one man business can have just the same presence on the web as a multi-national corporation.

There are other reasons, too numerous to go into here. Don't think the web is not for you, it is the future.

It will change society, it will change our entertainment, and the way we do business.


As someone has said, "In the coming days, Web is going to be the best way of communication, as what is a phone today".